Multiple Domains
There are good positioning reasons why you might want multiple domain names for your business, but for this to matter, you will need to make sure that each of the domains has real content rather than simply redirecting to your main site.
Here are the four main reasons to consider multiple domain names:- - Some search engines do take domain names into account in their ranking algorithms,
For example, ou run Joe's Western Clothing store, with a domain name relating to Western Clothing. However, your best selling products are cowboy boots, so you might set up a mini-site, with it's own domain on this topic.
- If your site has a very large number of pages (hundreds or thousands or more): search engines may limit the number of pages they index on any individual domain.
- You can increase your link popularity by swapping links with your other sites on similar topics.
- If you are targeting particular countries, you may find that their local search engine, only accepts top level domains of that country. For example, a UK search engine might only accept domains ending in .uk.
Finally, there are also good justifications, that have nothing to do with search engines, for multiple domains. Each domain name allows you to present your business differently to different audiences. Some web surfers prefer a straight-to-the-point sales site, others want to see lots of content. Some shoppers want quality, and cost is secondary consideraiton, whereas others buy based on price. With multiple domains and web sites you can easily address each of these markets while keeping each individual site self-consistent and focused.
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