Free Web Hosting
what not to do free web hosting
Search Engine Promotion: Positioning
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What Not To Do - Free Web Hosting

Free Web Hosting is great value - or is it?

The argument for free hosting is basically that it's free.
(okay that's a pretty good argument).

But there could be disadvantages from a search engine marketing perspective:

(Of course if you find a free host with whatever features you need, that you like, or to which the following don't apply - go ahead use it).
  • Many free Hosts do not guarantee any particular level of reliability, or even that your site will stay up indefinitely. This is obviously a problem for a process like search engine marketing that can take weeks or even months to fully ramp up. You could start promoting a site - and it may not be running (or worse yet may be gone) by the time you start to achieve results.

  • Many free Hosts do not allow you to use your own top-level domain name. This could be enough of a disadvantage in itself, that we've devoted an entire article to this topic.

  • Many Free Hosts may lack features which might be essential to your positioning strategies. For example, they might not offer access to your site logs, so you can't know which robots (if any) have visited).

  • Many free Hosts are supported by advertising - they will add banners, pop-ups or even frames to your site, which could alter your carefully optimized page designs. This could effect the effectiveness of your positioning strategy, and not for the better! Worse yet, the Free Hosting agreement may entitle the hosting company to modify the ad types at any time they choose - which could be the worst time for you!

  • If advertising supports your free host (paying their costs for bandwidth required for people accessing web pages, etc.): For a quiet site, the host are probably not going to consider whether their advertising on your site is paying the bill for hosting it - but if you did succeed in getting massive traffic from search engines - the free host might look more carefully - and might ask you to move to different host (and therefore URL) if not enough people are responding to their ads.
While we don't want to knock something that's free - after all there is nothing better than free - for web hosting, we would prefer to pay and get the control we need.

If you don't already have a suitable web host, head on over to, where you'll find a wide selection to choose from.

Looking for SEO Software or to improve your website traffic? Here's a list of SEO Software & Downloads

Search Engine Positioning

Before You Start
 Keyword Research

Basic Steps
 Domain Name Selection
 Entry Pages
 Link Popularity
 Links and Navigation
 Meta Tags
 Page Content
 Title Tag

Advanced Steps
 Database Flattening
 Multiple Domains

Controversial Steps

What Not To Do
 Dangerous Colors
 Free Web Hosting
 Meta Refresh
 No Domain Name
 Tiny Text

Positioning Fallacies
 Meta Tags Are It?

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