Domain Name Selection
basic steps domain name selection
Search Engine Promotion: Positioning
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Domain Name Selection

Some search engines take into account domain names when producing search results, therefore it is a good idea to try to have a domain name which both reflects the content of your site, and contains popular search terms describing the subject matter.

So the ideal domain name would be one that is:
  • Short.

  • Easy to remember, and easy to spell.

  • One that people are likely to type-in.

  • The basis of a memorable brand identity.

  • Containing popular search terms.
In reality though, few domain names will fit all these criteria, so unless you are prepared to get multiple domain names, you will probably need to prioritize. If search engine positioning is your priority, then domain names containing popular and relevant search terms, is likely to be the best choice.

What if you've already chosen a domain name, or you can't compromise on other factors to include search terms? In this case, you can either live with the name you've already got (after all the domain name is not the only factor that can effect search engine positioning), or you can get multiple domain names, which we'll talk about in more detail later.

Looking for SEO Software or to improve your website traffic? Here's a list of SEO Software & Downloads

Search Engine Positioning

Before You Start
 Keyword Research

Basic Steps
 Domain Name Selection
 Entry Pages
 Link Popularity
 Links and Navigation
 Meta Tags
 Page Content
 Title Tag

Advanced Steps
 Database Flattening
 Multiple Domains

Controversial Steps

What Not To Do
 Dangerous Colors
 Free Web Hosting
 Meta Refresh
 No Domain Name
 Tiny Text

Positioning Fallacies
 Meta Tags Are It?

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