Basic Tips
pay per click tips basic tips
Search Engine Promotion: Pay Per Click
Introduction Basics Submit Positioning Pay Per
& Resources

Basic Tips

This article introduces a few basic tactics for effective, but low cost, advertising on Pay Per Click search engines.

Here our the tips:
  1. Set well-defined and realistic goals.
    • For example: if you bid $0.01 on just one or two search terms, you are unlikely to thousands of visits per month for a penny each.

  2. Set yourself limits, including:
    • The maximum amount of money you're prepared to bid on any of your term.
    • The maximum amount of money you're prepared to bid on particular types of search term
      - example $0.10 on highly specific terms, $0.05 on broader terms.
    • The maximum amount of time you're prepared to spend per week on managing your Pay Per Click accounts
      Many of the search engines make it easy for you to micromanage your account. You can easily spend hours or days playing around with your bids and listings - it isn't worth micromanaging any but your highest traffic or most expensive terms.

  3. Use all the information that the search engine gives you.
    • There's lots of useful information and tips on many of the Pay Per Click search engine's sites - use it!
    • Keep up to date with the latest changes at the search engines that your using by reading their e-mail newsletters and press releases. Most search engines will post online copies. too

  4. Start Immediately.
    • The sooner you start Pay Per Click advertising, the sooner you'll start getting traffic.
    • With many Pay Per Click search engines, if you and another advertiser bid the same amount on the same term, you'll be listed higher than them if you opened your account first. The early bird gets the worm! This could be especially important if you plan on bidding on a lot of terms.

Looking for SEO Software or to improve your website traffic? Here's a list of SEO Software & Downloads

Pay Per Click Search Engines

 Introducing Pay Per Click

Pay Per Click Tips
 Basic Tips
 Listing and Bidding Strategy

The Search Engines
 A List Of

Pay Per Click Issues
 Syndicated Results Are Free?

With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.

Disclosure: Advertising Link(s): Our company may receive a payment if you purchase a product/service after following this link.

Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures

Our sites use cookies, some of which may already be set on your computer. Use of our site constitutes consent for this. For details, please see Privacy.

Contact Us    About/Terms Of Use    Privacy    Site Map    Advertising/Endorsements Disclosures

Copyright © 2000-2015
Answers 2000 Limited

All third party content and adverts are copyright of their respective owners.

In Association With
Answers 2000 Limited is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to