Spamdexing
Spamdexing (abbreviation for "Spam indexing") is usually defined as something like: the practise of deliberately indexing or submitting pages to search engines which are designed to decrease the quality of the search engine's results.
Marketers generally want to get lots of traffic from search engines, and coming near the top of the results for searches could be the way to get it. However there are two ways to come near the top of the results:-
(And before we start, yes there are lots of grey areas which one person might consider reasonable, and another might consider to be "abuse" - so it's up to you to determine what you consider reasonable - as well as to find out what policies any search engines that you are submitting to, may have).
- Positioning Strategies
This is where you optimize your site so that it is more likely to be found by people searching on relevant keywords.
Search engines usually do not have a problem with techniques that do not decrease the overall quality of the search results.
- Spamdexing and Abuse
Search engines are businesses which tend to be concerned that people keep using their search engine. Therefore the search engine will probably want users to find relevant and useful sites using their search engine, or else the user might change his/her home page!
It's up to each search engine to decide whatever they consider to be "Search engine abuse" - but it could cover a variety of tactics. Generally, they might consider attempts to decrease the quality and relevance of the results, or to throw off the search engine software to be "abuse". Some of these tactics might include:-
(no we are NOT advising you to do any of this!)
- Creating pages which contain irrelevant keywords, just to get more traffic (example: creating a page for your Western Clothing store which is designed to rank well for searches for "MP3").
- Trying to defeat the search engine's relevancy algorithms (for example, including the same word 1,000 times, in the same color as the background, in tiny text, etc.)
- Trying to push out competitors, or index hundreds of copies of the same content.
Search engines often include, in their automated software, methods to detect most forms of whatever they consider "abuse", and in the event of detection might penalize abusive sites/pages ranking or even exclude them completely from the index. Even for the fully automated search engines, at the end of the day, a human could intervene, and potentially exclude sites from the results. We do not recommend doing anything that the search engines might consider "abuse", as aside from any larger issues about whether you would be using the search engine's facilities appropriately (or providing a service to other web surfers), it could be very risky - your site might be totally excluded forever.
We should also add that you should design your site so nothing can be misinterpreted as "abusive" by the software! Sometimes people make aesthetic choices which could lead to search engine disaster, for example:
- They might include lots of tiny text for artistic reasons, which a search engine could misinterpret as an attempt at "abuse".
- They could have text the same color as the background - which even though the text may be visible to a human reader (because it's say on top of a table or image) - the search engine software might think it was "abuse"
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