Link Popularity
Link Popularity is the number of sites that link to your site, sometimes combined with how important or relevant those sites that link are.
Some search engines use link popularity as a measure of how important. or relevant, a site is, and this affects the site's ranking. Increasing a site's link popularity (for example, by swapping links with other sites) is a search engine positioning strategy which might improve a site's rank in search results, and thereby increase traffic.
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